Mark manages accounts in VMA’s San Diego offices, where he specializes in brand strategy and management for an array of clients ranging from consumer-facing tech products and services to enterprise-focused software and start-ups.
Prior to joining VMA in 2016, Mark’s experience included rebranding legacy companies launching new innovations, helping companies introduce product lines to new markets, and matching company’s brand identity to their market position in competitive landscapes.
Mark believes immensely in the value of a brand, but knows the creation of an impactful corporate identity is a marathon, not a sprint. He also prefers menus with pictures over plain text.
Less important info:
- UCSB Alumni
- CleanTech Open accelerator alumni
- San Diego born and raised
- Deeply committed to CA-based clean technology startups
- Loves bullet point lists