Where Great Work Takes You.

Marketing Communications. Community Outreach. Public Affairs.

Our Specialties


VMA is recognized as California’s public affairs authority in education. With a client list showcasing more than a dozen school districts, we develop and manage strategic communications programs by providing everything from media relations and collateral development to social media and enrollment management programs.

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VMA’s infrastructure practice is shaping communities across California. VMA has led communications efforts for the California High-Speed Rail Authority, LA Metro and OCTA, supplying a blend of community outreach and coalition building to educate the public about HSR, light rail and active construction sites. We develop and deliver customized strategies that help our clients address complex issues, all while informing, educating and engaging diverse interests to solve community challenges.

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Technology is reshaping our lives. Daily. Dynamic ideas and breakthroughs require a powerful communications team to connect the "next big thing" to the appropriate media and markets, which is where VMA excels. With an expansive tech resumé that extends from fuel cells to autonomous cars, VMA delivers the expertise to tackle complex subjects and tailor content for hi-tech and mainstream audiences.

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Sports, Entertainment
& Other Cool Stuff

The VMA team is stocked with PR pros and former journalists, a diverse group of writers, editors and communications specialists who have covered and worked in a host of industries, including music, automotive, entertainment, politics, finance and all types of major sports. Utilizing social media, branding, the web, collateral production and even some old-time public/media relations, our know-how enables us to hit a client’s sweet-spot, whether it’s a dozen stakeholders, thousands of business insiders or millions of consumers.

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A Team That Takes Action

Public Relations

For more than 20 years, VMA has employed PR experts to relentlessly establish positive images for our clients. Developing comprehensive PR campaigns packed with message development, crisis communications and digital strategies as well as concisely-written releases, VMA crafts PR plans to fulfill our clients’ needs.

Media Relations

From developing a press release program to coordinating media events, VMA's team, largely former journalists, build and execute enduring media relations campaigns. VMA specializes in tailoring your message for local, state and national media, as well as targeted markets.

Public Affairs

Communication is key to developing and maintaining positive relationships with stakeholders. Through a blend of social media, branding, the web and public/media relations, our team shapes and carries out programs to articulate our clients' stories.

Event Management

VMA event coordination services extend from organizing high-profile media rollouts to managing media for major markets or events. The VMA team can create, implement and publicize events created to raise community awareness or address an issue.

Social Media

A strong social media presence is vital to advancing communication and brand development. Our team can craft a strategy to enhance your message and capture your audience across multiple social media platforms.


Brand development is essential for an effective launch and ongoing retention of market share. Our team will create, package and drive comprehensive campaigns to showcase client brands and products.


In a graphical world where imagination is king, original design is mandatory in the development of products and image. Our team of experienced designers will shepherd your public profile – including the look of your logo, products, brochures and digital collateral.

Web Development

The building of a professional website is often the most important part of a business or organization. The website serves as a calling card for your company, a product showcase and brand introduction to investors, clients and consumers. Let our web team design, program and shape your site to promote and enrich your brand.

Our Clients Include

Rio Hondo
Lynwood Unified School District
Whittier Union
San Ysidro School District
California High Speed Rail Authority

The Stories Behind Our Team

We develop increased community awareness and media exposure for our clients by providing professional, high-quality, creative communications.

Excellence Begins with Teamwork

VMA is a full-service communications firm, focusing primarily on community outreach, public affairs, branding and media relations. VMA was started in 1996 by President/CEO Valerie Martinez, who had worked for several years as a news reporter, as Chief Consultant to the California Latino Legislative Caucus for the State Legislature, and later as a partner in The LJ Group public relations firm, based in Long Beach.

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Offices located in Los Angeles & San Diego.