Claremont Lincoln University (CLU) is an online graduate institution that prepares socially conscious leaders for roles in public service and nonprofit sectors. VMA partnered with CLU during a key period of growth to expand its reach, sharpen its brand identity, and support enrollment across a range of programs.
The team developed a suite of branded collateral, motion graphics, and testimonial videos featuring public-sector leaders, helping CLU present a clear and compelling message at events and online.
VMA also launched targeted digital campaigns across Google and LinkedIn, using a combination of upper and lower funnel tactics to build awareness and drive engagement throughout the enrollment cycle.
The digital campaigns delivered strong engagement, generating millions of impressions and thousands of clicks that increased web traffic, while the creative content served as lasting assets to support outreach and visibility.
Together, these efforts helped CLU reach new audiences, tell its story more effectively, and lay the groundwork for continued marketing success.
