With a new president and executive team on-board, Ricardo North America management was seeking an inventive method to re-introduce itself to the market. During the pandemic, they wanted to tell the story of a vast organization that designs and engineers “vehicle solutions” for clients in automotive, high-performance/motorsports, off-highway, aerospace, energy/environment, and defense.
VMA proposed and managed a virtual event that featured more than two-dozen prominent thought-leaders from across transportation, finance, government, software, and IoT. A seven-hour “future of mobility” show spotlighted top execs from Ford, Microsoft, Toyota, Ansys, two $50-billion hedge funds… as well as Ricardo management, engineers, and new product demos.
VMA was involved from concept to completion—handling everything from digital/print advertising and building a microsite (that received more than 3,500 page views in its first week) to video production/editing, direct email campaigns, and social media outreach. VMA also facilitated a partnership with Automotive News that produced end-to-end coverage in the industry’s No. 1 publication. The widely viewed, high-profile “Mobility Summit” event, with live and pre-recorded segments on an array of topics, rapidly elevated Ricardo’s profile and produced more than 1,500 new business leads.
